We’re thrilled to share an exciting milestone in HELLA'S journey – our continued expansion in Brake Products. Whether it’s a high-performance European vehicle or a dependable Domestic pickup truck, our brakes perform at the level you would expect from the trusted HELLA name. Leveraging our original equipment knowledge of braking material, we continue to deliver you the products that deliver safety and control on any journey.
Join us on this thrilling path by signing up for one of our newsletters, where we'll share valuable and in-depth content, detailed information on our comprehensive range of brake products, and behind-the-scenes insights as we take on the path to Pikes Peak and the legendary Race to the Clouds, happening June 22nd. Along with our social channels, you'll get an insider's look at the critical role brakes and lighting play in this iconic destination—perfect for families and adventure seekers alike.
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TOGETHER FOR YOUR BUSINESS - HELLA as a wholesale partner.
So don’t wait to elevate your braking products—our complete product range, along with comprehensive resources to support sales, installation, and product confidence, is why wholesalers, installers, and consumers have trusted HELLA for over 125 years of continuous innovation. Use our Part Finder tool to find exactly what you need. The time is NOW!
The Pikes Peak International Hill Climb – Race to the Clouds is among the most challenging races on the planet. We’ll show you the preparation required to tackle such a monumental event – all through the eyes of Robb Holland, Championship Porsche driver. Join us as Robb shares his experience getting his car and equipment ready for the ultimate test of endurance and performance on the mountain.
Meet Robb Holland: Professional Race Car Driver, Team Owner
Robb Holland is a multifaceted powerhouse in the world of motorsports, known for his diverse and accomplished career. As a Porsche Championship Driver, he has competed at the highest levels, representing one of the most prestigious brands in motorsports. Robb’s precision and performance behind the wheel have made him a standout figure in racing. His mastery of driving, combined with his deep technical knowledge of the vehicles he pilots, has earned him respect across the racing community.
Robb’s talents extend beyond racing; he is also a team owner, overseeing his own racing operations. As a team owner, he is deeply involved in every aspect of the team’s performance, from car setup to driver development. His leadership and mentoring have helped guide rising stars in motorsports, fostering a culture of excellence and success.
"HELLA is one of the most trusted brands in the world, and I have complete confidence in their products every time I get behind the wheel. HELLA has deep original equipment knowledge, whether it's in brake formulations, electronics, sensors, or lighting. From the Porsche Cayenne to the GMC 3500 trailering the racecar, their products consistently stand the test of time, delivering the highest quality when it matters most."
-Robb Holland
As the excitement builds towards race day, we’re thrilled to bring you behind-the-scenes coverage of Fan Fest, and an exclusive look at some of the most exquisite and one-of-a-kind vehicles built to take on the Pikes Peak International Hill Climb. We'll share interviews with legendary drivers, insights into their vehicles, and a deep dive into the meticulous preparation that goes into The Race to the Clouds. From world-renowned competitors to rising stars, our coverage will bring you all the details on what it takes to conquer this challenging climb.
"HELLA is one of the most trusted brands in the world, and I have complete confidence in their products every time I get behind the wheel. HELLA has deep original equipment knowledge, whether it's in brake formulations, electronics, sensors, or lighting. From the Porsche Cayenne to the GMC 3500 trailering the racecar, their products consistently stand the test of time, delivering the highest quality when it matters most.”
-Robb Holland
Why Do You HELLA?
German Engineering Excellence: Built with 125 years of innovation, delivering precision and durability.
OE Pedigree: Trusted by leading automakers worldwide, and coverage now available for more vehicles.
Expanded Product Range: From brake pads and rotors to calipers and more, HELLA has the complete braking solution.
Reliability & Safety: Designed for consistent stopping power, no matter the road or weather conditions.