HELLA unveils award-winning HELLA BLADE auxiliary lights at SEMA and AAPEX show.
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Las Vegas, NV. November 1st, 2023. Renowned automotive lighting expert HELLA proudly showcased its groundbreaking HELLA Blade auxiliary lights at the SEMA and AAPEX Shows 2023 in Las Vegas, NV.


The HELLA Blade won the AAPEX New Product Showcase 2023, solidifying its status as an innovative and cutting-edge addition to the automotive lighting market.

During the prestigious award ceremony at AAPEX, Mr. Stefan van Dalen, Managing Director of Lifecycle Solutions, and Mr. Noel Caillat, VP of Global Product Management and purchasing, accepted the accolade on behalf of HELLA, acknowledging the tireless efforts and commitment to excellence demonstrated by the entire HELLA team.

The HELLA Blade boasts a distinctive LED position light, setting it apart with a characteristic and eye-catching light design. The auxiliary lights are available in two variants: one featuring a striking white position light and another with a bold amber position light. The amber position light is designed for off-road applications, enhancing visibility in challenging terrains.

Key Features of HELLA Blade Auxiliary Lights:

  • LED Position Light: The highlight of the HELLA Blade is its striking LED position light, offering a unique and characteristic light design.
  • Multi-voltage 12 – 24 V DC. Power consumption 40 W
  • The light output of 8,500 lumens with six powerful LED modules and a color temperature of 6000K.
  • Versatile Mounting Options: The auxiliary lights are available in a round design for upright mounting, with options for sizes 9″ and 6″. The chrome design ring or black finish adds a touch of style to the vehicle.
  • Adaptable Position Lights: Users can opt for either white or amber position lights, providing flexibility in meeting different lighting preferences and application needs.
  • Off-Road Application: The amber position light is specifically designed for off-road applications, catering to the needs of adventurous drivers and outdoor enthusiasts.
  • Mounting Flexibility: While ideal for roof bar installations, the HELLA Blade is versatile enough to be mounted in various locations, offering flexibility to users.

Mr. Stefan van Dalen at HELLA, expressed his excitement about the recognition received at the AAPEX New Product Showcase: “We are honored to receive the award for the HELLA Blade. This product represents our commitment to delivering innovative solutions that meet the evolving needs of our customers. The striking LED position light, coupled with the adaptability of the auxiliary lights, sets the HELLA Blade apart in terms of both style and functionality.”

The HELLA Blade auxiliary lights will be available in March 2023 in sizes 6″ and 9″, with chrome or black design options. HELLA continues leading the way in automotive lighting technology, providing drivers with cutting-edge solutions prioritizing safety, style, and performance. For more information visit: www.myhellalights.com

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